If you don't take your digital menu seriously, then the answer is... It doesn't! Customers are going out less and less, and this downward trend is only going to continue. The quality of your service and food is one thing. But making your food stand out from the crowd is a whole different game. Good photographs of your food increase the chances of your customers buying more, through order & pay.
But what does this actually mean? For you, as a restaurant owner, this means two things:
How do you do that in one go? One option is to have a digital order & pay menu with Photos. Be in control of what your guest see as their first introduction to your digital menu. The possibilities are endless. And as we all know... People buy with their eyes.
Guests love Photos on digital menus because it’s a great way to know exactly what they're ordering. It’s like in-person Instagram.
I know what you’re thinking… I can’t even take good selfies. I get it, and neither can I. Photos take a little bit of effort, some editing, and a few tries. But what you’ll get is a higher spend per head, which you can’t afford NOT to do. Why not leave this to the professionals? Tap here to find out more about our Food photography services.
Adding Photos to your digital order & pay menu is very straightforward, and takes less than a minute. To add your Photos, log into your storekit dashboard (https://dashboard.storekit.com/). Go to your digital menu, then hit edit on the product you’d like to add Photos to. Scroll down and simply drag and drop or upload your photo!
Customers scan the QR code and browse your digital order & pay menu as they would usually. However, now products with Photos will stand out from the rest. No more boring lists of text. They simply tap the product to see an enlarged Photo. And don't worry about load times - we've made sure that we're the fastest.
This is one of many order & pay features that storekit has introduced to help hospitality businesses be more successful through their digital menu sales. As the market-leading order & pay solution for UK hospitality, restaurants & bars - our digital menus are best-in-class. If you’re not already working with storekit, tap here to book a demo with one of our experts.