How Manjaros saves £7.60 per direct order

Manjaros, the 17-location franchised QSR chain joined storekit to give their customers a seamless direct online ordering experience for pickup, delivery and dine-in QR code order & pay.

About Manjaros

In 2013, the first Manjaros restaurant was opened in Middlesbrough. Their unique African and Caribbean flavours combined with a community focus were an instant hit with the locals, and the brand quickly became one to watch in Northern England. Within just ten years, Manjaros has grown to 17 franchised sites across the UK, and is a household favourite for many celebrities, such as Tyson Fury.

“It’s vital that the experience for the customer feels the same, and looks better than what they’re used to with the marketplace apps, otherwise they won’t use it again.”

The quickest order

‍

Challenge

Customers demand that the direct ordering experience is quicker and easier than ordering through a marketplace app.

Solution

Despite being locally famous, Manjaros were reliant on marketplace platforms to accept online orders. Saman was tasked with finding a solution that would not only allow them to take online order direct for a fair price, but also a system that their customers would prefer to use over a marketplace app. This placed user experience (UX) at the heart of their search. Not just look & feel, but speed too. No app download. No account creation. No delays. A seamless experience would mean more customers, ordering more food, more often.

Results

100% direct online orders in Express stores, 35% direct online orders for pickup in marketplace stores - with £7.60 saved per direct order in commission fees.

“The fact that you can maintain your own customer database and use that information whenever you please is the main factor for moving direct, not the price.”