Feature Focus
· 2 min read

Digital Menus with Popular items boost the sales of food and drink

When customers are browsing your menu in-store or online, it is easy to get lost in all of the items. This is why you need to make things stand out. Utilising images and videos is a great way to draw your customers’ attention to specific items. But this can be time consuming and costly (although it does look great - check out this awesome digital menu from Val’s Thai!).

One of the quickest ways to grab your customers’ attention is by using a Popular item flag. This only takes a few seconds to activate! By flagging items as Popular, you will increase the likelihood of customers ordering the food or drink item (whether it’s for table service, pay-at-table or delivery). If you have items that have a higher margin, are quicker to make (or both) - you should encourage more customers to order these items, as it will lead to a greater margin for your hospitality business.

How it works

To enable Popular menu item flags, simply go to your dashboard (https://dashboard.storekit.com/), edit your digital menu and then tap the star for the items you wish to flag as popular.

How it looks

When your customers scan your QR code to view your menu, they will appear as below. You can flag as many items as you’d like on your digital menu. But we would advise that you only flag 10% of your digital menu items, so your customers order the food and drink you want them to order, online.

Getting started

This is one of many features that storekit has introduced to help hospitality businesses of all shapes and sizes make more money through their digital sales. As the market-leading order and pay solution for UK hospitality, our digital menus are leading edge. If you’re not already working with storekit, tap here to book a demo with one of our experts.

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YOU’RE MISSING OUT ON

+28%
more sales
+42%
more tips
+3X
more covers served

BOOK A DEMO WITH AN EXPERT

See storekit’s digital order & pay solution for ambitious restaurants & hospitality in action.

FREQUENTLY ASKED QUESTIONS

Will I need to hire more staff to run food & drink?
No, you will not need to hire more floor staff. Our partners find that they can serve more customers with their same teams, by removing their unnecessary steps of service. Your customers get their food & drink quicker, and your staff can focus on providing a better service.
Will it reduce customer interaction?
No, you will not lose out on customer interaction. By removing tasks for your staff, they can spend more time on what matters. Bar staff can focus on making the best drinks possible, rather than taking orders. Floor staff can focus on engaging with customers and serving with a smile.
Do you charge commissions?
No, we do not charge commission costs. Only transaction fees, just as you would pay with PDQ machines.
Do my guests want to order from their phones?
Mobile ordering lets your guests order what they want, when they want. They get their food & drink quicker, without the stress of paying the bill. Your staff get more tips & can focus on what they do best - providing the best quality customer experience. You'll make more money & save costs. It's a win-win for everyone involved.
Is my business right for this?
No matter the shape or size of your business, storekit is the right tool for your operation. We work with all kinds of hospitality businesses in the UK (& abroad) to increase their sales, control their costs & enable an exceptional customer experience.