When customers are browsing your menu in-store or online, it is easy to get lost in all of the items. This is why you need to make things stand out. Utilising images and videos is a great way to draw your customers’ attention to specific items. But this can be time consuming and costly (although it does look great - check out this awesome digital menu from Val’s Thai!).
One of the quickest ways to grab your customers’ attention is by using a Popular item flag. This only takes a few seconds to activate! By flagging items as Popular, you will increase the likelihood of customers ordering the food or drink item (whether it’s for table service, pay-at-table or delivery). If you have items that have a higher margin, are quicker to make (or both) - you should encourage more customers to order these items, as it will lead to a greater margin for your hospitality business.
To enable Popular menu item flags, simply go to your dashboard (https://dashboard.storekit.com/), edit your digital menu and then tap the star for the items you wish to flag as popular.
When your customers scan your QR code to view your menu, they will appear as below. You can flag as many items as you’d like on your digital menu. But we would advise that you only flag 10% of your digital menu items, so your customers order the food and drink you want them to order, online.
This is one of many features that storekit has introduced to help hospitality businesses of all shapes and sizes make more money through their digital sales. As the market-leading order and pay solution for UK hospitality, our digital menus are leading edge. If you’re not already working with storekit, tap here to book a demo with one of our experts.