Considering Olo?
Olo, compared honestly
Olo is the US enterprise standard: digital ordering, payments, and guest-data infrastructure for hundreds of large restaurant brands, sold and deployed at chain scale.
Their positioning, in their words: “Restaurant technology built to scale” - US enterprise digital ordering
Where Olo is a strong choice
- US enterprise chains with hundreds of locations and a technology team
- Brands that need procurement-grade vendor management and enterprise contracts
If that is your situation, they deserve a fair look. Here is where the two platforms genuinely differ.
Where the two differ
A platform you can start using today
Olo is bought through sales cycles and deployed through programmes. Storekit is self-serve from a single site upward - most restaurants take a live order the same day - and scales into multi-site estates without an implementation partner.
UK-native
UK EPOS integrations, UK courier networks, GBP, VAT, and London-based support. For a UK operator, an American enterprise platform means checking every one of those boxes yourself.
Priced for operators, not procurement
Free to start, per-order pricing, no contract. Enterprise platforms price for enterprises; most UK groups are not one yet, and should not pay as if they were.
Five questions to ask both of us
Whatever you choose, put the same questions to every platform on your shortlist - including Storekit - and get the answers in writing.
01
Can you export your customer list today, without asking?
This is the ownership test. If the answer is no, you are renting a marketplace with your logo on it.
02
Is the fee a flat per-order rate or a percentage of the basket?
Percentages scale with your prices and your success. Flat rates do not.
03
Does it cover every channel you run - or will you need a second system?
Takeaway, delivery, collection, at-table, and catering off one menu, or you will maintain five menus.
04
Does it drop orders into your EPOS, or does someone re-key them?
Re-keying is the hidden labour cost of most ordering systems. Ask for the integration list in writing.
05
What happens on your busiest night?
Ask about capacity controls per time slot, pausing a channel mid-service, and what support answers at 7pm on a Friday.
Weighing the rest of the field
Olo and Storekit, asked directly
Is Olo available for small restaurants?
Olo is built and sold for large enterprise chains, primarily in the US. Independents and small-to-mid-size groups are better served by self-serve direct ordering platforms - in the UK, that is the market Storekit is built for.
What is the UK alternative to Olo?
For UK operators from one site up to mid-market groups, Storekit provides the direct ordering, EPOS integration, and guest-data ownership Olo sells to enterprises - self-serve, live in a day, priced per order.
Test it against
your shortlist
Storekit is free to set up and live the same day - run a real order through it before you decide anything.