How Going Greek Opened 7 Sites in 4 Years on Click & Collect

Going Greek is a fast-growing Greek street food brand with seven sites across London. Started by three friends from the finance world, the team brought operational rigour to a famously casual cuisine: proper gyros, tight branding, and systems that scale.

The challenge

As the team scaled fast, things got hectic. Staff were juggling phone orders, counter queues and table service while trying to keep the food sharp. Labour costs were creeping up and the guest experience was not as slick as the brand. They needed a system that took pressure off the team and met customers where they already were: online.

What they did

Storekit was the first direct ordering system Going Greek rolled out, and it now runs across every site for click and collect, QR table ordering and loyalty. It plugs into Deliverect, Leat and Orkestro so orders flow, ops stay tight and nothing gets missed.

The result

Phone orders are a thing of the past. Guests order online, at the table, or on the way home - no queues, no mistakes - and 65% of in-venue orders now go through Storekit. Staff focus on food and service rather than admin, the team has opened site after site without scaling headaches, and regulars collect loyalty points with every visit.

We try to avoid manual processes. Storekit fills the gaps so we can focus on growing, not running operations.