Can we run more than one brand from the same kitchen?

Yes. Each brand gets its own storefront, domain, menu and look, and all of them feed one kitchen display so the line works from a single queue rather than three tablets.

How do we get delivery without our own drivers?

Courier fleets are dispatched on demand from the order flow - Deliveroo Express, Uber Direct, Nash, Shipday and Orkestro. The guest gets live tracking, you get the customer record, and nobody is on your payroll.

How do people find a kitchen with no shopfront?

Honestly, the marketplaces will keep doing most of that job at first, and they should. What changes is what happens after the first order: packaging, receipts and follow-up all carry your own link, so the second order can be direct.

Online ordering for dark kitchens

No front of house. No middleman either.

A dark kitchen with no direct channel is a production line owned by the marketplaces - they hold the customer, the data, and a slice of every basket. The direct storefront is the only shopfront a dark kitchen gets. Make it yours.

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Commission on every direct order

Converting checkout

5-star Google reviews

+6.4%

Spend per head

What actually gets in the way

Commission is your rent, twice
You already pay for the kitchen. Marketplace commission on every order is a second rent, and a flat per-order rate on the direct channel is the way out from under it.
The brand lives online or nowhere
No window, no signage, no passing trade. Your storefront, photography and domain are the entire brand surface. They need to look like a restaurant, not a listing.
Delivery without a floor team
Dispatch to Deliveroo Express, Uber Direct, Nash, Shipday or Orkestro straight from the order flow, with live tracking to the guest. No drivers on payroll, nobody watching a tablet.
Several brands, one kitchen
Run each virtual brand as its own storefront with its own menu and identity, while every ticket lands on the same kitchen screen in the order it needs cooking.

What you would run

Operators already running it

usage of direct ordering and loyalty

We chose Storekit because they genuinely understand the realities of running a fast-paced QSR brand. They offer a flexible solution that has scaled with us, integrating into our existing tech stack with no issues.

Catherine Wells · Senior Marketing Manager · SushiDog

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£7.60

saved per delivery order vs marketplace fees

It's vital that the experience for the customer feels the same, and looks better than what they're used to with the marketplace apps, otherwise they won't use it again.

Saman Karimi · CTO · Manjaros

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Things operators ask

Can we run more than one brand from the same kitchen?
Yes. Each brand gets its own storefront, domain, menu and look, and all of them feed one kitchen display so the line works from a single queue rather than three tablets.
How do we get delivery without our own drivers?
Courier fleets are dispatched on demand from the order flow - Deliveroo Express, Uber Direct, Nash, Shipday and Orkestro. The guest gets live tracking, you get the customer record, and nobody is on your payroll.
How do people find a kitchen with no shopfront?
Honestly, the marketplaces will keep doing most of that job at first, and they should. What changes is what happens after the first order: packaging, receipts and follow-up all carry your own link, so the second order can be direct.